Here’s a great newsletter tip: Take a print newsletter to meetings of all kinds: business networking meetings, your dance class, your breakfast brainstorming meeting, your drumming group, your monthly poker night, your church committee meeting, professional association chapter meetings, etc. If you can, pass them out to those in attendance; otherwise, announce that they are […]
Email or Print Newsletter: Which Is Right for You?
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Most professionals I talk with consider print newsletters and email newsletters (aka ezines) to be essentially the same thing delivered in different ways. While both do accomplish the general functions of a newsletter — they position you as an expert, reinforce your credibility, keep you top-of-mind with your community, allow people to get to know […]
Making a Print Newsletter Out of an Ezine
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Several people who registered for the Ezine Design Q&A asked about printing out their ezine to create a print leave-behind. Here are my thoughts on this: It is a VERY good thing to have a print newsletter to leave with people you meet or audience members. NOT just a business card or “all about me” […]
Optimum Article Number and Length
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Print Newsletter It’s better to have more, shorter articles in a print newsletter than to have one exhaustive article covering four pages. Shorter articles are more approachable. People can read one or two complete articles while they’re waiting in a doctor’s office. Plus, when you have multiple articles, readers are more likely to find at […]
Newsletter + Powerful Question = More Clients
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On a call I hosted last year, Sharla Jacobs gave some powerful questions that most heart-based professionals NEVER ask when they meet people…questions that could lead to many new clients. The questions are asked after engaging in an authentically curious conversation that typically draws out an area of challenge for the person. A few of […]
Evergreen Newsletters: What They Are & How to Use Them
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A newsletter is definitely NOT something you want to do once and “see how it works.” It’s the consistency and frequency that builds relationship with your readers, builds your credibility and perception as an expert, builds trust. That being said, a good newsletter marketing strategy is to have one newsletter that you use all the […]
Monetize Your Newsletter
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A client of ours covered the cost of her print newsletter and then some with this great strategy: Gather advertising from other local businesses or professionals who work with the same audience as you. A business card size is usually good. Include these in your newsletter either as an insert or integrated into the body […]
Print Newsletters Can Make Powerful Introductions
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Mail your newsletter with a letter of introduction to potential referral sources (other professionals with offices and clients, such as massage therapists, lawyers, ministers, dentists, etc.). The newsletter will leave a powerful impression with these contacts—a MUCH better impression than a letter of introduction alone—and help to activate their willingness to refer to you.
Newsletters & Public Speaking: the Perfect Couple
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Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]
