Newsletter and Meetings

Here’s a great newsletter tip: Take a print newsletter to meetings of all kinds: business networking meetings, your dance class, your breakfast brainstorming meeting, your drumming group, your monthly poker night, your church committee meeting, professional association chapter meetings, etc. If you can, pass them out to those in attendance; otherwise, announce that they are […]

Newsletter + Powerful Question = More Clients

On a call I hosted last year, Sharla Jacobs gave some powerful questions that most heart-based professionals NEVER ask when they meet people…questions that could lead to many new clients. The questions are asked after engaging in an authentically curious conversation that typically draws out an area of challenge for the person. A few of […]

Monetize Your Newsletter

A client of ours covered the cost of her print newsletter and then some with this great strategy: Gather advertising from other local businesses or professionals who work with the same audience as you. A business card size is usually good. Include these in your newsletter either as an insert or integrated into the body […]

Print Newsletters Can Make Powerful Introductions

Mail your newsletter with a letter of introduction to potential referral sources (other professionals with offices and clients, such as massage therapists, lawyers, ministers, dentists, etc.). The newsletter will leave a powerful impression with these contacts—a MUCH better impression than a letter of introduction alone—and help to activate their willingness to refer to you.

Newsletters & Public Speaking: the Perfect Couple

Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]