Here’s what I recommend: Put the name of your ezine in brackets at the beginning of your subject line. This tells receivers it’s a newsletter. Put the main subject of the newsletter after the newsletter name — not just the month. When people know the content of the newsletter, they’re more likely to open and […]
Naming Your Newsletter
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People often ask me whether to name their newsletter after their business. In general, I’d advise against it. In fact, the only one I’ve come across that I like is a client of ours that provides executive search services. The company’s name: Executive Connections. The name of their ezine: Executive Connections. It just works well […]
Using Guest Authors in Your Newsletter
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I’m often asked about using other people’s articles in your own newsletter. Whether you get them directly from the author or from an article directory, you’ll need to include the author’s name and a “bio box,” where the author lists his/her expertise and provides a website for readers to learn more. Here are three considerations: […]
