I received this excellent question last week at one of the newsletter Q&As and didn’t get a chance to answer: I’ve been tracking my stats and I see that I make no sales from my weekly newsletter when I feature certain products…should I totally stop promoting those? (I’ve done them about 5-6 times each, not […]
Syncing Up Articles and Promotions
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Coordinate your articles with upcoming workshops or teleseminars you’ll be giving, using the newsletter to generate interest in the event. In fact, if you are preparing to launch a program or a product, do a series of articles related to the topic of your program in three to four newsletters leading up to the event. […]
Promotions in Newsletters: What Types & How Often?
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A question that comes up frequently is how often to include promotional material in your newsletter and what types. While a newsletter is MOSTLY about education and sharing helpful information, it’s a disservice to you — and to your readers — NOT to include some promotional content in every issue. A good ratio is in […]
