3 Ways Newsletters Give You “Marketing Mojo”

I do a lot of training on newsletters for other people’s lists, and one of the questions I get asked all the time is: Why are newsletters important to coaches (and others) who are trying to build their business? What I say and believe is that there’s no other tool with as much “marketing mojo” […]

Newsletters & Public Speaking: the Perfect Couple

Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]

How to Waste Time and Money with a Newsletter

Sending one newsletter to “see how it works” is a waste of your time and money. Newsletters are like a drip irrigation system, sending nourishing reminders to your market every so often—and that’s why they work. Would you water your flowers only once and expect them to thrive? Or, to use another metaphor, newsletters are […]

Top 5 Ways Newsletters Make You $$$

There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client. Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your […]