My Ezine Success Academy students and I had the opportunity to grill web designer Marcus Badgley, and here are some of his answers (in brief): While there are no absolute rules (and no ezine design police!), he generally suggested a sans serif font for body text (like Ariel or Verdana). Headline fonts can be sans […]
Email or Print Newsletter: Which Is Right for You?
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Most professionals I talk with consider print newsletters and email newsletters (aka ezines) to be essentially the same thing delivered in different ways. While both do accomplish the general functions of a newsletter — they position you as an expert, reinforce your credibility, keep you top-of-mind with your community, allow people to get to know […]
E-Newsletters: The Difference Between PDF and HTML
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I hear this question frequently: If I’m sending a newsletter electronically, what’s the difference between a PDF and an HTML newsletter? PDF stands for Portable Document File and generally refers to a newsletter that looks like a print newsletter, either color or black & white. The format allows the document to be viewed consistently in […]
Making a Print Newsletter Out of an Ezine
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Several people who registered for the Ezine Design Q&A asked about printing out their ezine to create a print leave-behind. Here are my thoughts on this: It is a VERY good thing to have a print newsletter to leave with people you meet or audience members. NOT just a business card or “all about me” […]
Beware the Fancy Font
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Whether you’re publishing a print newsletter or an ezine (electronic newsletter), don’t fall for the lure of pretty or fancy fonts. Here’s why: Print Newsletters Print newsletter headlines should all be from the same font family, and very readable, so a fancy font is rarely appropriate for headlines. In fact, fancy fonts should always be […]
