Here’s a great newsletter tip: Take a print newsletter to meetings of all kinds: business networking meetings, your dance class, your breakfast brainstorming meeting, your drumming group, your monthly poker night, your church committee meeting, professional association chapter meetings, etc. If you can, pass them out to those in attendance; otherwise, announce that they are […]
Using Ezine Titles in the Subject Line
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Here’s what I recommend: Put the name of your ezine in brackets at the beginning of your subject line. This tells receivers it’s a newsletter. Put the main subject of the newsletter after the newsletter name — not just the month. When people know the content of the newsletter, they’re more likely to open and […]
Newsletters & Public Speaking: the Perfect Couple
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Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]
Getting Rid of Gobbledygook
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I’m amazed at how frequently I receive ezines with strange characters in the subject line. As an example, instead of [Tara’s Tips] September 2009, the email subject line will say [Tara’s Tips] September 2009. What’s going on here? Surely “Tara” didn’t intentionally put that gobbledygook in there. Or in the body of the ezine either, […]
