One of the distinguishing factors between a professional newsletter that promotes your expertise and one that makes you look more amateurish is proofreading. But proofreading your own work can be harder than you think. Here are some tips that will help you catch more errors. Don’t let deadlines make you skip the proofreading step. Run […]
Optimum Article Number and Length
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Print Newsletter It’s better to have more, shorter articles in a print newsletter than to have one exhaustive article covering four pages. Shorter articles are more approachable. People can read one or two complete articles while they’re waiting in a doctor’s office. Plus, when you have multiple articles, readers are more likely to find at […]
Syncing Up Articles and Promotions
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Coordinate your articles with upcoming workshops or teleseminars you’ll be giving, using the newsletter to generate interest in the event. In fact, if you are preparing to launch a program or a product, do a series of articles related to the topic of your program in three to four newsletters leading up to the event. […]
Naming Your Newsletter
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People often ask me whether to name their newsletter after their business. In general, I’d advise against it. In fact, the only one I’ve come across that I like is a client of ours that provides executive search services. The company’s name: Executive Connections. The name of their ezine: Executive Connections. It just works well […]
Promotions in Newsletters: What Types & How Often?
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A question that comes up frequently is how often to include promotional material in your newsletter and what types. While a newsletter is MOSTLY about education and sharing helpful information, it’s a disservice to you — and to your readers — NOT to include some promotional content in every issue. A good ratio is in […]
Using Guest Authors in Your Newsletter
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I’m often asked about using other people’s articles in your own newsletter. Whether you get them directly from the author or from an article directory, you’ll need to include the author’s name and a “bio box,” where the author lists his/her expertise and provides a website for readers to learn more. Here are three considerations: […]
