My Ezine Success Academy students and I had the opportunity to grill web designer Marcus Badgley, and here are some of his answers (in brief): While there are no absolute rules (and no ezine design police!), he generally suggested a sans serif font for body text (like Ariel or Verdana). Headline fonts can be sans […]
Too Early to Begin a Newsletter?
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Don’t wait until you’re fully trained, certified, licensed or credentialed to publish a newsletter. Begin sending one when you’re an intern or in training. It’s never too early to begin building relationships! That way, when you become fully licensed or credentialed, you’ll already have an established marketing tool — and an established audience that can […]
Don’t Have a Newsletter!
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For years I’ve been telling coaches, therapists and other service-based professionals why it’s in their interest to have a newsletter. Like a broken record, I say over and over that it’s the most essential marketing tool that any private practice can have. But no more. I will no longer encourage you to have a newsletter. […]
Overcoming Newsletter Procrastination
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If I had a buck for every newsletter that was ever intended…and then put off, sometimes indefinitely…I’d be a super wealthy woman! The problem is that every week that goes by without your newsletter “touching” those in your market is an opportunity lost. An opportunity to demonstrate your caring expertise, to build credibility and trust, […]
Using Ezine Titles in the Subject Line
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Here’s what I recommend: Put the name of your ezine in brackets at the beginning of your subject line. This tells receivers it’s a newsletter. Put the main subject of the newsletter after the newsletter name — not just the month. When people know the content of the newsletter, they’re more likely to open and […]
5 Great Practices for Newsletter Sign-Up Boxes
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It’s usually such a tiny part of a website: the newsletter sign-up box. But there may be no piece of virtual real estate more valuable! For this is where visitors to your site can raise their hand to say: I’m curious. I’m interested. Tell me more. Keep in touch. (And this is why it’s so […]
Beware the Fancy Font
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Whether you’re publishing a print newsletter or an ezine (electronic newsletter), don’t fall for the lure of pretty or fancy fonts. Here’s why: Print Newsletters Print newsletter headlines should all be from the same font family, and very readable, so a fancy font is rarely appropriate for headlines. In fact, fancy fonts should always be […]
Newsletters & Public Speaking: the Perfect Couple
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Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]
How to Waste Time and Money with a Newsletter
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Sending one newsletter to “see how it works” is a waste of your time and money. Newsletters are like a drip irrigation system, sending nourishing reminders to your market every so often—and that’s why they work. Would you water your flowers only once and expect them to thrive? Or, to use another metaphor, newsletters are […]
Getting Rid of Gobbledygook
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I’m amazed at how frequently I receive ezines with strange characters in the subject line. As an example, instead of [Tara’s Tips] September 2009, the email subject line will say [Tara’s Tips] September 2009. What’s going on here? Surely “Tara” didn’t intentionally put that gobbledygook in there. Or in the body of the ezine either, […]
