Don’t wait until you’re fully trained, certified, licensed or credentialed to publish a newsletter. Begin sending one when you’re an intern or in training. It’s never too early to begin building relationships! That way, when you become fully licensed or credentialed, you’ll already have an established marketing tool — and an established audience that can […]
Newsletter and Meetings
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Here’s a great newsletter tip: Take a print newsletter to meetings of all kinds: business networking meetings, your dance class, your breakfast brainstorming meeting, your drumming group, your monthly poker night, your church committee meeting, professional association chapter meetings, etc. If you can, pass them out to those in attendance; otherwise, announce that they are […]
Email or Print Newsletter: Which Is Right for You?
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Most professionals I talk with consider print newsletters and email newsletters (aka ezines) to be essentially the same thing delivered in different ways. While both do accomplish the general functions of a newsletter — they position you as an expert, reinforce your credibility, keep you top-of-mind with your community, allow people to get to know […]
Don’t Have a Newsletter!
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For years I’ve been telling coaches, therapists and other service-based professionals why it’s in their interest to have a newsletter. Like a broken record, I say over and over that it’s the most essential marketing tool that any private practice can have. But no more. I will no longer encourage you to have a newsletter. […]
Making a Print Newsletter Out of an Ezine
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Several people who registered for the Ezine Design Q&A asked about printing out their ezine to create a print leave-behind. Here are my thoughts on this: It is a VERY good thing to have a print newsletter to leave with people you meet or audience members. NOT just a business card or “all about me” […]
Sales from Your Newsletter…What Can You Expect?
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I received this excellent question last week at one of the newsletter Q&As and didn’t get a chance to answer: I’ve been tracking my stats and I see that I make no sales from my weekly newsletter when I feature certain products…should I totally stop promoting those? (I’ve done them about 5-6 times each, not […]
Newsletter + Powerful Question = More Clients
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On a call I hosted last year, Sharla Jacobs gave some powerful questions that most heart-based professionals NEVER ask when they meet people…questions that could lead to many new clients. The questions are asked after engaging in an authentically curious conversation that typically draws out an area of challenge for the person. A few of […]
Evergreen Newsletters: What They Are & How to Use Them
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A newsletter is definitely NOT something you want to do once and “see how it works.” It’s the consistency and frequency that builds relationship with your readers, builds your credibility and perception as an expert, builds trust. That being said, a good newsletter marketing strategy is to have one newsletter that you use all the […]
Monetize Your Newsletter
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A client of ours covered the cost of her print newsletter and then some with this great strategy: Gather advertising from other local businesses or professionals who work with the same audience as you. A business card size is usually good. Include these in your newsletter either as an insert or integrated into the body […]
Print Newsletters Can Make Powerful Introductions
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Mail your newsletter with a letter of introduction to potential referral sources (other professionals with offices and clients, such as massage therapists, lawyers, ministers, dentists, etc.). The newsletter will leave a powerful impression with these contacts—a MUCH better impression than a letter of introduction alone—and help to activate their willingness to refer to you.
