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Linda Claire Puig
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Ezines and Fonts. What Kind? How Big? What Color?

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My Ezine Success Academy students and I had the opportunity to grill web designer Marcus Badgley, and here are some of his answers (in brief): While there are no absolute rules (and no ezine design police!), he generally suggested a sans serif font for body text (like Ariel or Verdana). Headline fonts can be sans […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, newsletter best practices, newsletter design

Email or Print Newsletter: Which Is Right for You?

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Most professionals I talk with consider print newsletters and email newsletters (aka ezines) to be essentially the same thing delivered in different ways. While both do accomplish the general functions of a newsletter — they position you as an expert, reinforce your credibility, keep you top-of-mind with your community, allow people to get to know […]

Filed Under: Articles Tagged With: electronic newsletter, ezine, how to use newsletters, newsletter design, newsletter marketing, print newsletter

E-Newsletters: The Difference Between PDF and HTML

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I hear this question frequently: If I’m sending a newsletter electronically, what’s the difference between a PDF and an HTML newsletter? PDF stands for Portable Document File and generally refers to a newsletter that looks like a print newsletter, either color or black & white. The format allows the document to be viewed consistently in […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, newsletter design

Making a Print Newsletter Out of an Ezine

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Several people who registered for the Ezine Design Q&A asked about printing out their ezine to create a print leave-behind. Here are my thoughts on this: It is a VERY good thing to have a print newsletter to leave with people you meet or audience members. NOT just a business card or “all about me” […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, how to use newsletters, newsletter design, print newsletter

Optimum Article Number and Length

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Print Newsletter It’s better to have more, shorter articles in a print newsletter than to have one exhaustive article covering four pages. Shorter articles are more approachable. People can read one or two complete articles while they’re waiting in a doctor’s office. Plus, when you have multiple articles, readers are more likely to find at […]

Filed Under: Newsletter Tips Tagged With: Articles, electronic newsletter, ezine, newsletter content, print newsletter

Evergreen Newsletters: What They Are & How to Use Them

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A newsletter is definitely NOT something you want to do once and “see how it works.” It’s the consistency and frequency that builds relationship with your readers, builds your credibility and perception as an expert, builds trust. That being said, a good newsletter marketing strategy is to have one newsletter that you use all the […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, how to use newsletters, newsletter marketing, print newsletter

Using Ezine Titles in the Subject Line

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Here’s what I recommend: Put the name of your ezine in brackets at the beginning of your subject line. This tells receivers it’s a newsletter. Put the main subject of the newsletter after the newsletter name — not just the month. When people know the content of the newsletter, they’re more likely to open and […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, newsletter best practices, newsletter delivery, newsletters and branding

Getting Rid of Gobbledygook

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I’m amazed at how frequently I receive ezines with strange characters in the subject line. As an example, instead of [Tara’s Tips] September 2009, the email subject line will say [Tara’s Tips] September 2009. What’s going on here? Surely “Tara” didn’t intentionally put that gobbledygook in there. Or in the body of the ezine either, […]

Filed Under: Newsletter Tips Tagged With: electronic newsletter, ezine, newsletter best practices, newsletter delivery, newsletter troubleshooting

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