Syncing Up Articles and Promotions

Coordinate your articles with upcoming workshops or teleseminars you’ll be giving, using the newsletter to generate interest in the event.

In fact, if you are preparing to launch a program or a product, do a series of articles related to the topic of your program in three to four newsletters leading up to the event.

CAUTION: Make sure that your articles remain fully educational and not disguised promotions.

Conversely, you can start with an article in your newsletter and develop a workshop or teleseminar around that. If it’s worth writing about, it’s probably worth teaching.