Coordinate your articles with upcoming workshops or teleseminars you’ll be giving, using the newsletter to generate interest in the event.

In fact, if you are preparing to launch a program or a product, do a series of articles related to the topic of your program in three to four newsletters leading up to the event.

CAUTION: Make sure that your articles remain fully educational and not disguised promotions.

Conversely, you can start with an article in your newsletter and develop a workshop or teleseminar around that. If it’s worth writing about, it’s probably worth teaching.