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Hi Friends!

Partnering with others is what I like to call the “new currency.” Used well, collaboration enriches everyone—both the partners AND the audiences they each serve.

I enjoy partnering with others for mutual success, and I receive a great number of joint venture requests. But I can only say yes to a small number of requests—those that make the most sense for my business and my audience. Please know that if I say no, I am not judging your offer as lacking; there are many wonderful opportunities that I have to pass on. I appreciate your asking nonetheless.

Please read the criteria below, and if you seem to be a match, send us an email to describe your project and how it meets the following criteria:

1. Everyone wins.

   While there are many different ways to structure a joint venture, the bottom line for ALL of them is that everyone involved wins in some way—you, me and our respective audiences.

2. We have similar audiences.

   My audience is heavily composed of independent, service-based business owners in what I call the “transformation industry”—coaches, consultants, business and self-help authors, mental health professionals, and personal development experts. Some are new to their professions, while others have been doing their work for many years but are new to marketing on the Internet. In all cases, they demand high quality, great value, a sincere message and effective strategies they can use to improve their businesses.

3. You offer value to my community.

   I’m known for giving meaty business-related presentations loaded with value. If I agree to host you to my audience or to invite my list to attend your presentation, I’ll expect the same from you. Please explain how your offer will benefit my audience. And while I support you offering paid programs as a way to work more deeply with you, neither I nor my community wants you to spend the majority of your presentation time promoting that!

4. Your contact list is of sufficient size and quality.

   You have a responsive list of at least 5,000 active email subscribers. (Or, at least 3,000 if you know your list to be super-responsive.) This number does not include your social media connections; I am talking here only about your email contacts. Your list is used to hearing from you by email regularly, with high-value education, invitations and offers (not spamming).

5. You can gather sufficient teleseminar/webinar/telesummit registrations.

   If you would like to host me directly to your list for a free teleseminar/webinar, you must have a track record of registering at least 150 people for such calls. If you would like me to participate in a telesummit, you must be able to generate an opted-in audience for the summit of at least 1,000.

6. Your copy and web presence are excellent.

   When I host people to my list or recommend their trainings, my reputation is at stake. Therefore, you must have well written sales copy, a professional looking website and an overall credible presentation. Also, if your emails are ineffectively written, I’ll have to rewrite them, and that can sour me on future partner activities with you.

7. You’re a creative thinker.

   If you want to brainstorm a different kind of joint venture with me, I’m all ears. Just make sure you still meet the criteria listed above in #1, 2, 3 and 6. Those four are non-negotiable.

Thanks so much!

Linda Claire Puig