How to Waste Time and Money with a Newsletter

Sending one newsletter to “see how it works” is a waste of your time and money. Newsletters are like a drip irrigation system, sending nourishing reminders to your market every so often—and that’s why they work. Would you water your flowers only once and expect them to thrive?

Or, to use another metaphor, newsletters are like medicine: there must be a consistent “dose” of you in the bloodstream!

Newsletters build your credibility, your expertise, your authority — bit by bit by bit. Some will become clients of yours after only one issue; others may take a year or two. But without consistent exposure to you, you’ll be long gone from their thoughts when they finally need what you offer.