A newsletter is definitely NOT something you want to do once and “see how it works.” It’s the consistency and frequency that builds relationship with your readers, builds your credibility and perception as an expert, builds trust.

That being said, a good newsletter marketing strategy is to have one newsletter that you use all the time for specific purposes. With a print newsletter, you may have one undated newsletter that you hand out whenever you go to conferences or to your speaking audiences or at networking events.

If an electronic newsletter, you could have one of your best newsletters, again undated, that goes out automatically whenever anyone subscribes to your newsletter. After that, they’ll get pulled into your regular rotation of newsletters, but this way, subscribers get an immediate taste of you and of the value of the content you offer.