Beware the Fancy Font

Whether you’re publishing a print newsletter or an ezine (electronic newsletter), don’t fall for the lure of pretty or fancy fonts. Here’s why: Print Newsletters Print newsletter headlines should all be from the same font family, and very readable, so a fancy font is rarely appropriate for headlines. In fact, fancy fonts should always be […]

Promotions in Newsletters: What Types & How Often?

A question that comes up frequently is how often to include promotional material in your newsletter and what types. While a newsletter is MOSTLY about education and sharing helpful information, it’s a disservice to you — and to your readers — NOT to include some promotional content in every issue. A good ratio is in […]

Newsletters & Public Speaking: the Perfect Couple

Just about EVERY marketing coach/guru/expert will tell you that public speaking is the gold star of marketing. If you speak regularly in front of groups, you get the gold star. You win. You go to the head of the class. Yes, AND. Ya gotta have a newsletter when you speak! If you don’t, you are […]

How to Waste Time and Money with a Newsletter

Sending one newsletter to “see how it works” is a waste of your time and money. Newsletters are like a drip irrigation system, sending nourishing reminders to your market every so often—and that’s why they work. Would you water your flowers only once and expect them to thrive? Or, to use another metaphor, newsletters are […]

Using Guest Authors in Your Newsletter

I’m often asked about using other people’s articles in your own newsletter. Whether you get them directly from the author or from an article directory, you’ll need to include the author’s name and a “bio box,” where the author lists his/her expertise and provides a website for readers to learn more. Here are three considerations: […]

Top 5 Ways Newsletters Make You $$$

There are two kinds of marketing strategies: active and passive. Active strategies are things like speaking (and selling) or picking up the phone to call a prospective client. Newsletters and other keep-in-touch strategies fall into the “passive” category. However, they are far from passive in the powerful ways that they can help you increase your […]