My Ezine Success Academy students and I had the opportunity to grill web designer Marcus Badgley, and here are some of his answers (in brief): While there are no absolute rules (and no ezine design police!), he generally suggested a sans serif font for body text (like Ariel or Verdana). Headline fonts can be sans […]
Too Early to Begin a Newsletter?
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Don’t wait until you’re fully trained, certified, licensed or credentialed to publish a newsletter. Begin sending one when you’re an intern or in training. It’s never too early to begin building relationships! That way, when you become fully licensed or credentialed, you’ll already have an established marketing tool — and an established audience that can […]
Newsletter and Meetings
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Here’s a great newsletter tip: Take a print newsletter to meetings of all kinds: business networking meetings, your dance class, your breakfast brainstorming meeting, your drumming group, your monthly poker night, your church committee meeting, professional association chapter meetings, etc. If you can, pass them out to those in attendance; otherwise, announce that they are […]
Email or Print Newsletter: Which Is Right for You?
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Most professionals I talk with consider print newsletters and email newsletters (aka ezines) to be essentially the same thing delivered in different ways. While both do accomplish the general functions of a newsletter — they position you as an expert, reinforce your credibility, keep you top-of-mind with your community, allow people to get to know […]
Don’t Have a Newsletter!
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For years I’ve been telling coaches, therapists and other service-based professionals why it’s in their interest to have a newsletter. Like a broken record, I say over and over that it’s the most essential marketing tool that any private practice can have. But no more. I will no longer encourage you to have a newsletter. […]
E-Newsletters: The Difference Between PDF and HTML
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I hear this question frequently: If I’m sending a newsletter electronically, what’s the difference between a PDF and an HTML newsletter? PDF stands for Portable Document File and generally refers to a newsletter that looks like a print newsletter, either color or black & white. The format allows the document to be viewed consistently in […]
Making a Print Newsletter Out of an Ezine
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Several people who registered for the Ezine Design Q&A asked about printing out their ezine to create a print leave-behind. Here are my thoughts on this: It is a VERY good thing to have a print newsletter to leave with people you meet or audience members. NOT just a business card or “all about me” […]
Foolproof Proofreading
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One of the distinguishing factors between a professional newsletter that promotes your expertise and one that makes you look more amateurish is proofreading. But proofreading your own work can be harder than you think. Here are some tips that will help you catch more errors. Don’t let deadlines make you skip the proofreading step. Run […]
Sales from Your Newsletter…What Can You Expect?
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I received this excellent question last week at one of the newsletter Q&As and didn’t get a chance to answer: I’ve been tracking my stats and I see that I make no sales from my weekly newsletter when I feature certain products…should I totally stop promoting those? (I’ve done them about 5-6 times each, not […]
Optimum Article Number and Length
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Print Newsletter It’s better to have more, shorter articles in a print newsletter than to have one exhaustive article covering four pages. Shorter articles are more approachable. People can read one or two complete articles while they’re waiting in a doctor’s office. Plus, when you have multiple articles, readers are more likely to find at […]
